THRRR!

(Three's Brand)

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The Brand

Forming in 2012, Three's Brand Entertainment has made it's mark.

The record company, founded by JBIII – fresh off The Good Fly Young Tour (road managing both 3MMM'z Ent. and Notti Boy) – has established itself as one of the premier Eastern Iowa independent record labels; the surprising result of a local veteran meeting the underdog, Jose G. But the music is far from just scrappy: from the witty pessimism of a lyrical assassin; to the paranoid rantings of a wordy speedster; to the braggadocios past of a street-wise entrepreneur, all ground is covered. Not-so-quietly-hidden in Iowa's second-largest and predominantly hip-hop and R&B city, Cedar Rapids, O.T.T. Records had been formed in 2002, being JBIII and Bill Thousand's introduction to hip-hop. Fast-forward to 2012, Uncle Buc re-imagined himself a solo artist, coming from the prominent band, 4Gees, another one of Iowa's indie record labels. In 2017, with the 31Mine Guys solidified in the scene: Three's Brand is more serious than ever.

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